Customer Service Experience at Degani Bakery and Cafe
DEGANI CAFE Degani Bakery and Cafe is an Australian owned franchise that is popular for its all-day breakfast and quality roast coffee. On one of my visits to Degani for their coffee, I observed their customer service skills and promotional ideas. Awareness about the product The staff at Degani Cafe are confident and proud about the quality of their coffees. Inorder to sell more, the staff has identified the target audience (senior citizens). Along with the coffee, they prefer a sweet/savoury item. The staff has made up deals wherein the customer can get more with less price Example - Buy one coffee and one muffin/scone for AUD 6. Although there are two more cafes in the vicinity of Degani, people prefer to come to Degani to try their products. This cafe maximises the use of its name brand. Additionally, the cafe has put up breakfast menu along with the images, which helps attract the customers. Customer Loyalty Since the cafe is located in a shopping centre, the cafe...